Live talent profiles grew from 313 to about 2,792 in 9 days, beating the CEO's 1,500 target by 86%, ahead of the Oct 31 deadline.
The challenge
The CEO wanted 1,500 clean talent profiles, with exact names and bios, live on the company website by Oct 31. On Oct 19, 313 were live, leaving 12 days to add about 1,200 more.
The solution
I built Talent Publisher, a Chrome extension that:
- Fills talent drafts from the company's talent database, then completes missing details from free sources (Wikidata, Wikipedia, MusicBrainz, and public-domain photos)
- Cleans bios, fixes name capitalization, and maps all 259 categories to the website
- Publishes complete talents and saves incomplete ones as drafts with what is missing
I shipped new builds daily during the push, based on live test runs.
The results
- About 2,792 live talents, close to 9 times the starting count
- 2,402 talents published by the tool in place of manual entry
- 367 new talents added and published in a single run
- Site cleanup: 3 duplicate categories merged (99 talents updated) and 4 SEO redirects added, so old links still work
What it changed
Talents are published by the tool, not typed in by hand, so the Talents page can keep growing without manual entry.
Also on the website: the CEO's daily blog
I publish the CEO's blog on the company site: 21 posts published or scheduled since Oct 13, each with internal links, tags, and SEO checks. I also set up a scheduled task that prepares each week's posts automatically from his brief.