28 projects delivered for the CEO across meetings, events, and travel, and all 143 of my tasks tracked in one logbook.
ClientThe Co-Founder and Co-CEO of the company
My rolePA to the CEO for meetings, events, and travel, and designer of my own tracking systems.
TimelineSeptember 2025 to now.
The challenge
The CEO works across time zones with a fast-moving calendar of brand meetings, conferences, and travel. Requests often come in short chat messages and need to turn into booked, confirmed outcomes quickly.
What I delivered
- Brand meetings: a travel brand, a wellness brand, and 4 brands from a networking dinner
- Celebrity calls: two calls for a brand partnership
- Events: side events at a major advertising festival, a tech conference in Tel Aviv, and a speaking session at an accelerator
- Travel and finance: expense reports for 5+ business trips
Systems that keep the work visible
- Work Logbook with an Impact tab that turns every task into review-ready results
- Projects Report for leadership, requested by the CEO (June 2026)
What it changed
Every request is tracked and can be reported at any time, so a full status report is ready whenever the CEO asks for one.
A teammate: "You are amazing" (November 2025) and "Great work!!!" (January 2026).