1,050+ leads and contacts built into the CRM, 26 podcasts replied to outreach, and 7 creator calls booked from cold outreach on X.
ClientThe company's sales team, for the CEO
My roleResearched and built every lead list, built the tools, and wrote the SOP. Outreach goes out from the CEO's account.
TimelineSeptember 2025 to now. Sponsor leads since April 2026, Sponsor Tracker app built in October 2026.
The challenge
The CEO needed a steady flow of brand leads and outreach without spending his own time on research. Each lead needed research, a verified contact, and a place in the CRM.
The solution
- Sponsor Tracker: my own app that watches 116 YouTube channels and lists the brands sponsoring them each week, feeding outreach that opens with something specific the creator just did
- A written 4-step SOP so the weekly lead process runs the same way every time
- Gmail Studio: a Python app and Chrome extension for bulk personalized Gmail drafts
- Inbox Tracking: a daily task that prepares reply drafts and sorts the inbox by urgency
The results
| Pipeline | What I delivered |
|---|---|
| YouTube sponsor leads | 122 companies and 356 CRM rows |
| US universities (Gen Z marketing) | 616 contacts across 574 institutions |
| Amazon sellers | 82 leads, 79 official storefronts verified |
| Software company podcast host-read outreach | 26 podcasts replied |
| Video AI creators | 52 creators found on X, 7 calls booked |
| Language-tech YouTube outreach | 150+ channels contacted |
What it changed
The CEO gets a steady flow of researched, verified leads ready for outreach, without doing the research himself.
A client lead on one of my outreach calls: "really impressive" (October 2025). A teammate said my outreach template was perfect.